The Tech Test Drive

In a survey of  803 advisors by Forbes, about 3/4 of all respondents recognized the importance of state-of-the-art technology in serving their clients. And notably, …”those financial advisors with the highest annual incomes are more likely to see the value in technology…

When considering a move to a new broker-dealer, understanding their level of commitment to technology can be key.  After all, almost everything you do as an advisor in serving your clients is impacted by technology.

These two questions can reveal a lot:

  1. What was the most recent enhancement(s) the broker-dealer made to improve the platform for advisors?
  2. What was the most recent enhancement(s) the broker-dealer made to improve the client’s online experience?

We recommend transitioning advisors ask for a tech demo from prospective BDs. Even for those who don’t view themselves as tech-savvy, taking the time for a demo can reveal strategies and opportunities.  

Technology is a moving target.  Keep your eyes on trends in consumer demands and in breakthroughs made by other broker-dealers.  Though technology alone is rarely enough of a reason to move, it can be a “canary in the coal mine” in terms of health and the future for your current (or next) broker dealer.

At 3xEquity we are the authority on advisor transitions, working with advisors just like you to secure multiple offers and help you find your best fit.

You can do it all anonymously and online. Click here now to learn more.

This article was produced by Marc Sanders, News Editor.

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